Golden State Warriors are in the NBA Finals… again! And Coach Steve Kerr’s strategically choreographed halftime routine undoubtedly contributes to that success.
“Clip that!” Throughout the first half of every game, Warriors coaches call out, “Clip that!” to identify a great play by the Warriors to be edited from video footage.
Replay the Highlights
Then in the locker room at halftime, Coach Kerr replays 8-10 video clips to highlight the Warriors’ defensive moves, strategic offensive plays, and dexterity in moving the ball down the court.
Labeling
Coach Kerr is leveraging a behavioral influence called “Labeling” – people tend to mold their actions based on a label they are given. People then reinforce the label when they adopt the characteristics (the actions!) of that label.
By replaying the highlights of his team’s champion moves, Coach Kerr labels them “champions,” which then influences them to play like champions in the second half.
And it works. The Warriors are notorious for dominating the second half of every game, regardless of how they played in the first half.
We too can “Clip that!” to label our people “champions”…
1. Celebrate wins Real estate manager Gailene posts gold stars on her office door with each week’s listings and sales along with the responsible agents’ headshots.
2. Circulate success stories Jose shares people’s success stories in meetings and in monthly internal newsletters.
3. Request and share client feedback After each project, Shanya asks clients for a testimonial about her people to showcase the difference they made.
4. Capture and applaud people’s ideas, insights, and innovations Raj keeps a journal so he can spotlight people’s contributions during 1:1s and in his handwritten notes to them.
5. End each meeting with a recap of the highlights Invite everyone to call “Clip it!” throughout the meeting!
By labeling people great today, we can influence them to be great again tomorrow.